The present era is the era of human resources competition, talent is the basis for the survival and development of enterprises, and the traditional employer era has been declared to end with the development of market economy, and large and medium-sized enterprises pay more and more attention to the construction of human resources. At the same time, more and more enterprises pay attention to "people-oriented" in human resource management, pay attention to the construction of enterprise employer brand, and build their own employer brand while building enterprise brand, in order to better attract and retain excellent talents.

如何吸引和保留優秀人才，我們認為可以從以下幾方面加強：

How to attract and retain excellent talents can be strengthened in the following aspects:

一、企業文化留人，各行各業都有各自不同的行業特點，同時每家企業都有自己的企業文化，企業文化是一種軟實力。隨著企業規模的擴大，企業管理者越來越多得關注企業文化的建設。企業文化的導向功能、凝聚功能、約束功能、激勵功能、調試功能輻射功能是不容忽視的，其中特別是凝聚功能。

1、 Corporate culture keeps people. All walks of life have their own characteristics. At the same time, each enterprise has its own corporate culture, which is a kind of soft power. With the expansion of enterprise scale, enterprise managers pay more and more attention to the construction of corporate culture. The guiding function, cohesion function, restraint function, incentive function, debugging function and radiation function of enterprise culture can not be ignored, especially the cohesion function.

企業文化以人為本，尊重人的感情，從而可以在企業中造成了一種團結友愛、相互信任的和睦氣氛，強化了團體意識，使企業職工之間形成強大的凝聚力和向心力。共同的價值觀念形成了共同的目標和理想，職工把企業看成是一個命運共同體，把本職工作看成是實現共同目標的重要組成部分，整個企業步調一致，形成統一的整體。這時，“企興我榮，企衰我恥”成為職工發自內心的真摯感情，“愛企如家”就會變成員工的實際行動，真正做到“家的感覺真好——企業文化留人”。

The enterprise culture is people-oriented and respects people's feelings, which can create a harmonious atmosphere of unity, friendship and mutual trust in the enterprise, strengthen the sense of group, and form a strong cohesive force and centripetal force between the employees of the enterprise. The common values form a common goal and ideal. The staff and workers regard the enterprise as a community of common destiny and their own work as an important part of realizing the common goal. The whole enterprise is in step and forms a unified whole. At this time, "I am proud of the prosperity of the enterprise, but I am ashamed of the decline of the enterprise" has become the sincere feelings of the employees from the heart, "love the enterprise as home" will become the actual action of the employees, and truly achieve "the feeling of home is good - corporate culture keeps people".
                

二、事業留人，每個人都有自己的職業規劃有自己的人生理想工作目標，特別是一些中高級人才，事業成功是每個人的夢想。人的大部分時間都在工作，隨著現在人的價值體系的發展，在要求滿足基本生活需要的同時，考慮更多的可能是個人價值的體現，工作環境、工作發展空間、人際關系、個人能力提升等都會考慮在內，這些也都是人力工作必須要正式的問題，努力做到“工作并快樂著——事業留人”。

2、 Career retention, everyone has their own career planning, has their own ideal work goals, especially some high-level talents, career success is everyone's dream. People spend most of their time working. With the development of people's value system, they need to meet the basic needs of life, and at the same time, they should also consider the embodiment of personal value. The working environment, work development space, interpersonal relationship and personal ability improvement will be taken into consideration. These are also the formal problems that human resources work must have, and strive to "work and be happy" It's about keeping people in business. ".

三、制度留人，無規不成方圓，大到一個國家小到一個組織都有適合自己的規章制度，如果沒有規章制度社會將混亂不堪，制度在規范人們行為的同時也會給人以希望和激勵，規章制度面前人人平等。企業也是如此，特別是大中型企業必須有完整的、齊全的、適合本企業的規章制度來規范企業員工行為，員工嚴格按企業規章制度執行，有完備的企業制度做支撐。做到“無規矩不成方圓——制度留人”。

3、 If there are no rules and regulations, the society will be in chaos if there are no rules and regulations. The system can not only regulate people's behavior, but also give people hope and encouragement. Everyone is equal before the rules and regulations. Enterprises, especially large and medium-sized enterprises, must have complete and complete rules and regulations suitable for their own enterprises to regulate the behavior of employees. Employees should strictly follow the enterprise rules and regulations, and have complete enterprise systems as support. To achieve "no rules, no square circle - system to retain people.".

四、薪酬留人，薪酬是員工工作首要考慮的要素，企業在調查同行業薪酬水平的基礎上，薪酬要保證基本薪酬“吃得飽”，獎金“干得好”，福利“走不了”，體現薪酬上的競爭力，特別是對一些稀缺人才方面，企業多出一塊錢他們創造給企業的價值可能要多出一百塊錢，保證“錢要用在刀刃上——薪酬留人”。

4、 Salary retention, salary is the most important factor of employees' work. Based on the investigation of the salary level of the same industry, the enterprise should ensure that the basic salary is "enough to eat", the bonus is "well done", and the welfare is "unable to go", reflecting the competitiveness of salary. Especially for some high-end and scarce talents, if the enterprise gives more than one yuan, they may create more value to the enterprise Give 100 yuan to ensure that "the money should be used on the edge of the knife - pay to retain people.".

五、感情留人，人是感情的動物，而且是感情豐富的動物，在一個環境久了，在一個團隊久了，合作的時間長了，都會舍不得的。就像員工生日，企業通過廣播為員工獻上一份生日的祝福；員工生病了，公司領導一句關懷的話語，就會使員工倍感親切，團隊間大家相互幫助合作營造一種和諧的工作環境，做好“得人心者得天下——感情留人”。

5、 Feelings stay, people are emotional animals, but also emotional animals, in an environment for a long time, in a team for a long time, cooperation for a long time, will not give up. Just like an employee's birthday, an enterprise presents a birthday blessing to its employees through radio; when an employee is sick, a caring word from the company's leader will make the employee feel more cordial. All members of the team will help each other to create a harmonious working environment and do a good job of "winning the people's heart will win the world - leaving people with feelings".